Marketing Technology Platform Manager | Spanish&English speaking | International Fintech

Own the Martech platform & integrations (GA4, GTM, AppsFlyer/Firebase), server side tracking, and scalable data pipelines powering measurement and growth.

For our client an international, fast growing fintech we’re hiring a Marketing Technology Platform Manager . This role blends Martech and Data to connect technology, analytics, and marketing scal ing the business through data driven decisions and flawless execution .
You’ll act as the bridge between Marketing, Product, Data,Technology, and Finance ensuring technically precise implementations, reliablemeasurement, and clear, measurable impact on growth and efficiency.

Location

  • Mexico City (on-site).
  • Relocation: Available from any country; company covers relocation (including family) and housing near the office.

TO SUCCEED IN THIS ROLE, WE EXPECT YOU TO HAVE:

1. Background

  • 5–8+ years in Martech/Marketing Analytics, Growth Engineering, or similar hybrid marketing + data/tech roles.
  • Proven experience owning a Martech stack end-to-end in a digital-first business (fintech, e-commerce, subscription, or high-growth B2C/B2B2C).
  • Bilingual Spanish & English for daily cross-functional work with Marketing, Product, Data/Engineering, Tech, and Finance.
  • A track record of delivering measurable impact (cleaner data, faster decisions, ROAS/LTV improvements).

2. Analytics & Measurement

  • Expert with GA4 and GTM (including server-side tagging), plus strong command of AppsFlyer/Firebase (or equivalent MMP/SDKs).
  • Deep understanding of KPIs, funnels, cohorts, LTV/ROAS, attribution models (data-driven, rules-based) and incrementality basics.
  • Hands-on with debugging/QA (network inspectors, tag debuggers, consent states, cross-domain & app/web identity).

3. Tracking & Integrations

  • Architecture of event taxonomies/naming, identity resolution, and closed-loop data back to media platforms (Conversions API, S2S).
  • Integration experience across CRM/CDP (e.g., Braze, HubSpot, Salesforce/Marketing Cloud, Segment/mParticle/Tealium) and ad platforms.

4. Data & Engineering Fundamentals

  • Solid SQL (BigQuery or similar) and practical familiarity with dbt/ETL/ELT pipelines; comfort reading schemas and validating joins.
  • Working knowledge of Python or scripting for data checks/automation; Git and basic CI/CD practices.
  • Experience connecting product analytics and warehouse data to reliable source-of-truth dashboards (Looker/Power BI/Metabase).

5. Experimentation

  • Set up/interpret A/B and holdout tests; understand statistical power, guardrails, and how to translate results into rollouts.

6. Privacy, Quality & Compliance

  • Applied knowledge of consent management, data minimization, and platform policies; builds privacy-safe instrumentation by default.
  • Obsessed with data quality (governance, freshness, accuracy, completeness) and automated monitoring/alerting.

7. Delivery & Ways of Working

  • Comfortable writing clear technical specs, managing a backlog, and shipping iteratively in Agile environments.
  • Vendor evaluation and tool selection chops—knows when to buy, build, or retire components of the stack.

Nice to have

  • Experience with server-side GTM, Cloud Functions/Lambda for lightweight transformations, and Airflow (or similar) for orchestration.
  • Knowledge of anti-fraud, bot filtering, and signal recovery strategies in a post-privacy world.

WHAT YOU’LL BE DOING:

  1. Own the Martech platform end-to-end — design the architecture, choose the right tools, and keep the stack fast, clean, and reliable (GA4/GTM incl. server-side, AppsFlyer/Firebase, CRM/CDP, warehouse).
  2. Build the tracking & identity backbone — define events and taxonomies, resolve identities across web/app/CRM, and make sure every key moment is captured once, correctly, and with purpose.
  3. Ship privacy-safe measurement — stand up KPIs, cohorts, attribution (rules-based & data-driven), and LTV/ROAS models that the whole company trusts as a single source of truth.
  4. Close the loop with media — implement Conversions API/server-to-server integrations, feed clean signals back to ad platforms, and unlock smarter bidding and audience strategies.
  5. Wire up data pipelines — connect product analytics and warehouse data (e.g., BigQuery + dbt) to decision-ready dashboards (Looker/Power BI/Metabase) and alerts.
  6. Harden data quality — automate QA, monitoring, and anomaly detection; fix drift before it becomes a problem.
  7. Translate goals into backlogs — turn business targets into clear technical specs, prioritize with Product/Data/Tech, and deliver iteratively.
  8. Run experiments that matter — design A/B and holdout tests with guardrails, read results rigorously, and roll out what wins.
  9. Champion privacy & compliance — build with consent, policy, and minimization in mind from day one; document decisions and safeguards.
  10. Unblock, align, and ship — partner with Marketing, Product, Data, Tech, and Finance to land precise implementations on time.
  11. Mentor and scale — coach teammates on instrumentation, analytics, and tooling; uplevel processes so the stack scales with growth.

WHY JOIN US?

  • Highly Competitive Salary determined during the interview process based on your experience, with an attractive bonus structure tied to performance because we believe your contributions should be genuinely rewarding.
  • Build the platform everyone will use. Own the Martech stack end t o end and ship solutions that Marketing, Product, and Execs rely on daily. Real impact, zero fluff.
  • Join during a rocket ship phase new markets, bigger budgets, higher stakes, and room to experiment (and win).
  • High visibility role. Partner closely with Mar keting, Product, Data, Tech, and Finance; your work becomes the single source of truth for growth decisions.
  • Career runway. Grow into broader leadership (Martech/Measurement/Platform) we want builders who scale teams, not just dashboards.
  • Bilingual, global culture. Work in Spanish & English with talented teammates across
    countries who value speed, candor, and craftsmanship.
  • Relocation to CDMX (if it’s a match). We’ll support your move to Mexico City from visa guidance to on the ground settling in so you can hit the ground running.

This role offers a unique chance to shape the company’s talent engine at a critical stage of international growth. If you’re looking for more than just a job if you’re ready to be part of something meaningful, challenging, and truly forward looking this international FinTech is where you’ll find purpose, passion, and the chance to help define the next frontier of finance.

APPLY NOW or contact us directly at: cv@tk recruitment.com

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