Event Marketing Manager Mexico | B2B Tech Events

International B2B Technology Company | Cloud Communications / CPaaS / Contact Center Solutions

For our client, an international technology company specialized in cloud communications and contact center solutions, we are looking for a proactive and highly organized Event Marketing Manager Mexico | B2B Tech Events in Mexico.

 

The Event Marketing Manager Mexico | B2B Tech Events will be responsible for planning, coordinating, and executing the company’s event marketing activities in Mexico, ensuring strong local execution, reliable vendor management, lead capture, CRM follow-up, and post-event reporting.

 

The main goal of this role is to make events a measurable commercial channel by supporting brand awareness, generating qualified leads, contributing to SQL and pipeline creation, and connecting event participation with clear business outcomes.

WHAT WE’RE LOOKING FOR IN OUR IDEAL CANDIDATE

  • We are looking for a proactive, responsible, and highly organized professional who can take ownership of event execution in Mexico and manage multiple details, vendors, deadlines, and internal stakeholders at the same time.
  • The ideal candidate should have solid experience organizing corporate, B2B marketing events and should understand that events are not only about logistics, but also about brand visibility, lead generation, CRM follow-up, and business impact.
  • Experience in event management, event marketing, field marketing, corporate events, B2B events.
  • Previous experience organizing business-focused events such as conferences, trade shows, expos, sponsored events, business lunches, executive dinners, roundtables, or partner events.
  • Strong experience coordinating local vendors, including venues, production teams, booth builders, printing suppliers, merchandise providers, catering providers, and logistics partners.
  • Ability to manage event timelines, budgets, materials, approvals, deadlines, and several event-related workstreams simultaneously.
  • Strong organizational skills, attention to detail, and follow-through.
  • Strong communication, negotiation, and problem-solving skills.
  • Ability to work independently, anticipate risks, and proactively follow up on open tasks.
  • Fluent Spanish for local coordination with vendors, venues, and partners in Mexico + Strong business English for communication with the direct manager and international teams.
  • Based in Mexico, ideally in Mexico City or nearby.
  • Availability to travel when required for events.

EXPERIENCE IN THE FOLLOWING SECTORS WOULD BE HIGHLY VALUABLE:

B2B technology;  SaaS;  FinTech / PayTech; banking technology; telecom; CPaaS; cloud communications; contact center technology; enterprise software; digital B2B services; corporate event agencies serving technology or business clients.

MAIN JOB FUNCTIONS

  1. Develop and regularly update the annual event calendar for Mexico and LATAM prioritizing activities based on ICP fit, brand relevance, and commercial potential.
  2. Identify and evaluate relevant conferences, summits, trade shows, business events, executive dinners, roundtables, sponsorships, and co-hosted event opportunities.
  3. Coordinate the company’s participation in events from end to end, including planning, budgeting, logistics, vendor management, booth or brand zone preparation, materials, merchandise, and onsite execution.
  4. Manage local vendors and partners in Mexico, including booth builders, production teams, venues, catering providers, printing suppliers, merchandising providers, logistics partners, and event agencies.
  5. Work closely with Sales, Product Marketing, Content, PR, and regional teams to ensure that each event is aligned with commercial priorities, target accounts, product messaging, and marketing goals.
  6. Support lead generation during events by helping the Sales team collect, organize, and qualify leads through badge scanning, forms, meetings, demos, networking activities, and other lead capture methods.
  7. Ensure proper synchronization of event leads with the company’s CRM, such as HubSpot, Salesforce, or similar systems, including accurate tagging, data quality, lead ownership, and follow-up visibility.
  8. Coordinate post-event follow-up activities together with Sales, Content, and Product Marketing teams, including email campaigns, social media coverage, PR materials, presentations, and nurture flows.
  9. Support the organization of smaller high-value event formats, such as executive dinners, business lunches, partner events, roundtables, and co-branded activities.
  10. Track event performance and prepare post-event reports, analyzing KPIs such as MQLs, SQLs, CPL, conversion rate, meetings generated, pipeline contribution, ARR potential, branded traffic, media mentions, and overall ROI.

WHY JOIN THIS TEAM

  • This is a great opportunity to join an international B2B technology company expanding in Mexico and LATAM, with a highly attractive compensation package, a mostly remote work format, and the opportunity to travel for key events and conferences.
  • You will take real ownership of event marketing activities in Mexico, working on high-impact initiatives that go beyond logistics and directly support brand visibility, qualified lead generation, pipeline contribution, and business growth.
  • The role offers strong exposure to cloud communications, CPaaS, contact center solutions, and customer engagement technologies, while collaborating with international Marketing, Sales, Product Marketing, Content, and regional teams.
  • You will join a supportive, collaborative, and non-toxic environment where responsibility, initiative, learning, and ownership are valued. You will also receive guidance from an experienced manager and regional event team, while having the freedom to bring ideas, improve processes, test new event formats, and help build a stronger event marketing function in Mexico.

THREE KEYS TO SUCCESS IN THIS POSITION

  • Ownership, responsibility, and strong execution discipline
  • Strong local execution and vendor management in Mexico
  • Business-oriented event marketing mindset

If you are proactive, highly organized, and excited about building impactful B2B event marketing activities in Mexico, we would be very happy to meet you. Please send your CV to this email cv@tk-recruitment.com we would love to learn more about you.

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