Marketing Specialist — Mexico (Ukrainian/Russian-speaking)

For our client International logistics group (brand operating in Europe and Asia) launching its first LATAM branch in Mexico to help Mexican SMEs import from China/Asia. Language requirement: Fluent Ukrainian or Russian + strong Spanish (B2+) + English (B2+)

Why this role matters

You’ll be the first marketing hire in Mexico, partnering tightly with an experienced HQ team in Europe to build the local go-to-market engine from zero: map the SMB importer ecosystem, test channels fast, generate qualified demand, and feed product/ops with Mexico-specific insights. Expect high autonomy, rapid experimentation, and real ownership.

What will help you succeed:

Experience & tools

3+ years in marketing in Mexico, ideally launching or scaling a product in a new market.
B2B/B2SMB demand gen experience; confident with GA4, Ads Managers (Meta/Google), email/CRM, and Sheets/Excel.
Familiarity with e-commerce/marketplaces/import flows is a strong plus.
Skills
Analytical, hypothesis-driven operator with a bias for action.
Clear communicator who can manage agencies and sync with a distributed HQ.
Comfortable as a solo marketer in the launch phase; resilient, resourceful, and hands-on.

Languages (required)

Ukrainian or Russian — fluent
Spanish — B2+ (client language; everyday work with Mexican SMEs)
English — B2+ (HQ coordination)

What you’ll do

Own Mexico GTM market mapping, positioning, launch plans, campaign execution, and post-launch analytics.
Find and reach our ICPs micro/small/medium businesses that import or want to import (incl. marketplace sellers). Identify where they “live” (communities, associations, events), pick channels, and stand up repeatable lead gen.
Run growth experiments design hypotheses, launch paid/owned/earned plays, measure CAC/LTV/CR/ROI, and iterate.
Manage local partners select and steer local marketing agencies/KOLs/influencers/PR you coordinate, HQ produces where needed.
Build the funnel with ops instrument tracking, read call/lead patterns with the Customer Support peer, and remove friction across awareness → sign-up → first shipment.
Local insights → product monitor competitors and buyer feedback; recommend adaptations (offers, comms, pricing nuances).
Events & partnerships plan meetups/webinars/trade shows and co-marketing with local partners.
Foundational setup help evaluate local tools (CRM/telephony basics with ops), support light office/event space scouting, and prepare for team scaling.
How we work (phase-in)
Close collaboration with a European lead overseeing the Mexico launch; fast test-and-learn culture.
Engagement model: initially B2B/contractor with a 3-month pilot, then conversion to a longer arrangement based on fit and results. (This helps de-risk while Mexico entity and office setup complete.)
Presence: hybrid in CDMX preferred; remote acceptable with periodic on-site time for client meetings and events.

Why work with us

Career growth built in. Clear path to Marketing Lead (Mexico/LATAM) as the team and business scale.
Make a market entry happen. You’ll be the first marketing hire in Mexico, shaping the GTM playbook and seeing your work turn directly into revenue and market share.
Real autonomy, fast decisions. Short feedback loops, direct access to leadership, and freedom to test, learn, and scale what works.
International exposure. Collaborate daily with an experienced European HQ and Asia-facing operations—perfect for someone who thrives in cross-border projects.
Strong support, not micromanagement. You lead locally; we back you with HQ resources (production, design, analytics) and budget for agencies/KOLs/events.
Mission with momentum. Help Mexican SMEs import smarter from Asia—tangible value, repeat customers, compounding growth.
Flexible setup. Hybrid/remote-friendly in CDMX with a results-first culture and high trust.
A culture you’ll like. Proactive, practical, and kind—where initiative is recognized and outcomes matter more than bureaucracy.

How to apply

Send your CV plus 2–3 concise case studies (goal → hypothesis → what you launched → impact on metrics). Include links to campaigns/assets/dashboards you owned to email: cv@tk-recruitment.com

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